Tuesday, April 21, 2009

Change the Coach? Nah; Change the QB? No, Too Expensive; Change the Logo? Hey, That's a Great Idea!

After revealing a new, sharper, more fierce looking logo yesterday, the Detroit Lions added their name to a growing list of sports franchises who have recently made logo or color scheme alterations. The 0-16 Lions hope to add their name to another list as well, the list of teams who've enjoyed renewed success following such a change.

Let's delve into some of these famous fashion statements.

It all started with the 1997 Broncos who perhaps, after three John Elway-led Super Bowl losses in the 80's, felt a change was in order. The Mile-High City left behind the old (bright) orange, blue and white uni's for a navy blue approach equipped with a more robust-looking steed. The result? Two straight Super Bowl appearances and two championship rings. By the way, who lost to the new-look Broncos in the 1998 AFC Championship Game? The New York Jets, who went back in time and revived their 1960's look, leaving behind the Leon HESS green and opting for the classic Hunter green collection.

"Quote the raven nevermore" was what one Baltimore fan claimed in 1999, when he sued the team after alleging that he in fact came up with the logo, but received no proceeds. What did Ray and the Boy's do? No, not murder two poor guys down in a Miami night club (Wait they actually did do that?) I was thinking more along the lines of changing their logo and like clockwork, two years later they were Super Bowl Champs. Unfortunately, for their opponents, the G-Mennnnnn, a Jet-like revival of their old uni's was only good enough for an NFC Title.

The 2000 Titans and 2002 "Fast Show on Turf" Rams suffered the same fate as Big Blue; who knows, maybe one more uniform alteration was all that was needed! And don't think I forgot that the 2002 Champion Patriots changed their color scheme from royal to navy blue....and you all thought it was because of Tom Brady! (I guess I can't blame you, he did attend Miiiiiiiichigan!)


Perhaps two of the most dubious and long-awaited uniform changes were the old Creamsicle-looking, "Bucco Bruce-logoed" Tampa Bay Bucs and the cloudy, grey, Seattle-sky look of the Seahawks. The former change came in 1998 while the latter changed in 2001. Once again, a title was in order (for one) and a championship-game loss to the Steel Curtain for the other.

And if you think fashionable style just earns "W's" in the NFL, think again my sports' friend!

The Arizona Diamondbacks, just 5 years old at the time of their 2001 triumph, had three different hat styles: the original bears an A, another displays a snake in the form of a D, and the third simply bears a snake. More logos equals more success. Even the Lakers had to change their uniforms before winning with Shaq and Kobe, and the Eastern Conference Champion Sixers' digs were made for AI. Maybe Shaq passed sport's biggest secret on to the Heat brass when he arrived in South Beach because Miami too changed its uniforms and were graced with the 2006 NBA title.

Was it a trip to confession or a run-in with the fashion police that convinced the Tampa Bay Rays to drop the "Devil" en route to last year's rags to riches season?

Even last year's Super Bowl losers, the Arizona Cardinals, recently altered their logo and went with the arena-style jersey look of the Minnesota Vikings.

So surely, like all these aforementioned teams, the winless Lions will enjoy new found success with their new found logo right?

Ahhhhhh, well maybe the Uniform Gods will grant them a sole victory in 2009.

But hey, one is better than none!

2 comments:

  1. Brendan,

    It seems you have forgotten your beloved BoSox and their new road jerseys and not to mention new cap.

    Why is it with recent success they find it necessary to alter their look after so many years. I understand the changes during the 70's and even the red uniform in the 80's but why change now?

    ReplyDelete
  2. Matthew, your comment is certainly an insightful one and one that I purposely choose to ignore in this blog as I am completely digusted with my beloved Red Sox's decision to make such a change.

    As you know the teams I rout for are tradition-rich and so I openly question the BoSox's decision to leave behind their classic style for a more modern approach.

    ReplyDelete